Step 1 :Website Audit: Conduct a thorough analysis of the website's current performance, identifying strengths and weaknesses in areas such as content, structure, and technical aspects.
Step 2 :Keyword Research: Identify relevant keywords and phrases that potential customers use in searches, focusing on search volume and competition to determine the best opportunities.
Step 3 : On-Page Optimization: Optimize individual web pages by improving title tags, meta descriptions, headers, and content to align with target keywords and enhance user experience.
Step 4 :Technical SEO: Ensure the website meets technical requirements, including site speed, mobile responsiveness, secure connections (HTTPS), and proper indexing to facilitate search engine crawling.
Step 5 :Content Creation: Develop high-quality, engaging content that addresses user needs and incorporates targeted keywords, including blog posts, articles, and infographics.
Step 6 : Link Building: Establish a robust backlink profile by acquiring links from authoritative websites, enhancing the site's credibility and improving its ranking potential.
Step 7 : Monitoring and Reporting: Regularly track performance metrics using tools like Google Analytics and Search Console to assess the effectiveness of SEO strategies, adjusting tactics as needed.
Step 8 : Ongoing Optimization: SEO is an ongoing process; continuously refine strategies based on performance data, industry trends, and algorithm updates to maintain and improve rankings.
*This approach is written in general it could vary depending upon the budget or SEO package you choose.
Small Businesses can consider starting with a minimum budget of ₹2,000-₹5,000 for testing, ₹10,000-₹20,000 for more targeted campaigns, and scale up to ₹25,000 or more per month once they have optimized their ad performance.
The average cost-per-click (CPC) for Facebook Ads can range from ₹0.51 to ₹2.26 in India and it could vary depending upon the country you belong to.
Every Business is unique, It highly depends on your customers demographics, preferences and behaviour etc. For instance if you are targeting Business owners, LinkedIn could be a great option for you.
Forbes Advisor suggests that social media platforms like Facebook, which have a whopping 2.9 billion users, offer a pocket-friendly way for businesses to connect with customers. This connection not only helps in understanding what customers want but also boosts sales. Moreover, social media is like a one-stop-shop for customer service, where businesses can quickly answer questions, solve problems, and gather feedback. By using tools like social media analytics and paid ads, businesses can keep track of how they’re doing, target specific groups of people,and make sure their products or services stand out. This all adds up to more growth and success for businesses.